AMS’s solutions address the burgeoning $35-40 billion sales and marketing expense that pharmaceutical companies incur annually to commercialize and sell their products. In today’s economy, this traditional large scale sales organization is not only too expensive, but also losing effectiveness. The average physician in the United States is visited ten times per day by outside sales representatives from various pharmaceutical firms. Reduced “face time” makes access to accurate provider data imperative. However, even the most basic physician data, including address, specialty, prescribing history, etc., is often out-of-date and stored in multiple databases across multiple organizational groups, making access to an integrated, accurate data set almost impossible. Without accurate data, targeted sales strategies are ineffective.
The firm’s AlignPlus solutions map multiple data sources into a master corporate customer database. The Company’s in-house team of data and resolution analysts then validate data and cross reference to the Company’s proprietary and comprehensive Healthcare Data Management (HDM) database. For large pharmaceutical clients, data management services are ongoing, recurring in nature and are hosted at the Company’s facilities. Value adding software solutions for territory management, sales force alignment, data mining and warehousing provide these same clients with industry specific, proven methodologies to bring product to market faster with reduced costs. Complete outsourcing solutions combine data management, software, and management services and target smaller growth oriented life sciences and biotechnology firms. The Company’s clients can realize upwards of 20% improvement in sales efficiency (revenue growth relative to direct selling costs) which results in millions of annual profit improvement.
The Company was founded in 2001 by pharmaceutical industry veterans who have designed and developed systems and managed sales operation for leading worldwide pharmaceutical firms. Since inception, the Company has focused its efforts on developing it’s suite of software technology and data management solutions which automate and standardize the complex decisions trees which determine product launch and sales strategies. The technology is robust with full scale implementations complete.
The Company is now poised to move into its growth phase. With new contracts signed, the Company is seeking growth capital in order to hire and train deployment teams, expand marketing efforts, and continue its development efforts. The Company is projecting growth of 40% in 2011 through 2012.